Athlete Medical App RFP
Overview
Client - Kitman Labs & NBA
Role - Lead Product Designer (responsible for medical area, home page, and visual branding)
Scope - Proposing an athlete medical app to allow current and retired NBA players to access their medical records for an NBA RFP
Timeline - July to August 2023
Team - Two designers, product manager, and leadership with weekly check-ins
๐ฏ The challenge
NBA players needed a way to view and share decades of personal medical history, often spanning many years and team changes
Existing processes were fragmented: large PDFs and boxes of physical files stored in garages.
The solution had to make massive, complex records both searchable and user-friendlyโwith the same ease as everyday consumer apps.
๐ Research & Inspiration
With the main issue being allowing athletes to find specific medical information within years of data, we focused on looking at how other apps with lots of data handle this problem.
Apps such as the Apple Photos app, Google Drive, and Flighty provided inspiration on filtering and different ways of structuring data such as by year or team where the injury happened.
Fitness apps and medical websites such as Fitbod and WebMD provided inspiration for filtering data by body part.
๐ ๏ธ Design Approach
Structuring the Data
Allowed players to filter their medical data by:
Season
Team
Body part
Chronological order
This allowed players to seamlessly move between a career-level overview and specific injury details.
Visual design moodboard
๐จ Visual Branding
Unlike the staff apps which were focused on efficiency and clean UIs, the goal with the visual branding for this app was to be bolder and feel premium to feel appropriate for the athlete persona.
Looking at apps in the sports area we decided on a strong, bold typeface for an athletic, professional feel that players were familiar with.
As team colours and branding are very important in the lives of professional athletes we chose to brand the app with the playerโs current team branding for active players and NBA branding for retired players.
โ Core Flows
Home Page: quick access to current issues and recent updates
Timeline View: structured navigation through decades of medical records
Injury & Treatment Records: detailed entries with filtering for precision
Sharing Flow: simple pathways to securely share records with doctors or teams
Additional screens produced for a view of the app where Kitman provides the EMR as well
โ Final Solution
The result was a mobile app that allows active and retired NBA players to:
Access and search their entire medical history with ease
Filter by season, team, or body part for rapid navigation
Review detailed injury and treatment records across their careers
Share records securely when moving between teams or seeking medical care
๐ฅ Collaboration & Role
My Contributions: Led the design of the medical history section, home page, and overall visual brand identity
Collaboration: Partnered closely with the other designer, product manager, and engineering team
Process: Conducted weekly reviews with leadership to refine direction and ensure alignment with NBA requirements
๐ง Key Learnings
Designing for large, sensitive datasets requires balancing clarity and security
Familiar consumer app patterns can make complex medical data feel approachable
Under tight deadlines, focusing on high-impact features (filters, timelines, dashboards) delivered the most value